Top 10 Tips for Selling a Home That Just Won’t Sell
Selling a home can be challenging, especially when months pass and there’s little interest from buyers. If your property has been lingering on the market, don’t worry—there are proven strategies you can apply to attract buyers and close the sale. Here are the top 10 tips to help sell a home that just won’t sell.
Re-evaluate Your Pricing Strategy
Pricing is often the biggest factor in a home’s ability to sell. Even a slightly high asking price can deter buyers, so it’s essential to look at comparable homes in your area and adjust your price if necessary. A small reduction can often draw new interest from buyers who had previously overlooked your property.
Enhance Your Kerb Appeal
First impressions matter. A well-kept garden, fresh paint on the front door, and tidy pathways can make your home instantly more appealing. Simple upgrades, like new house numbers or a welcome mat, can make a significant difference in how buyers perceive your property from the outset.
Consider Staging Your Home
If your home is vacant or sparsely decorated, staging could help potential buyers imagine themselves living in the space. Hire a professional stager or create a warm, inviting look with furniture and accessories that highlight the home’s best features. Staged homes often sell faster and for more money than unstaged homes.
Invest in High-Quality Photography
If your listing photos aren’t capturing your home’s appeal, consider hiring a professional photographer. High-quality images will make your property stand out on listing sites and social media. Make sure photos are well-lit, highlight unique features, and include images of every major room and outdoor space.
Utilise Virtual Tours and Videos
In today’s digital market, virtual tours and video walkthroughs are essential. A well-produced virtual tour allows potential buyers to explore your property from anywhere, increasing interest and saving you time on viewings. Many buyers now expect these features, so including them can boost your listing's engagement.
Address Any Necessary Repairs
Unresolved maintenance issues can be a major red flag for buyers. Before relisting your home, address any obvious repairs, such as leaky taps, broken tiles, or peeling paint. These small fixes reassure buyers that the home is well-maintained and ready for move-in.
Reassess Your Marketing Strategy
If traditional marketing isn’t working, consider stepping up your efforts. Share your listing on social media, ask friends and family to share it, and look for niche platforms specific to your area or property type. Digital ads targeting specific buyer demographics can also attract new interest.
Create an Inviting Atmosphere for Viewings
When buyers come to view your home, make sure it’s clean, tidy, and welcoming. Light candles, put out fresh flowers, and open curtains to let in natural light. Keep spaces neutral and clutter-free so potential buyers can envision their own belongings in the space.
Highlight Unique Selling Points
If your property has features that set it apart, make sure these are emphasised in your listing. Whether it’s an energy-efficient heating system, proximity to a popular school, or a beautiful garden, make these unique aspects clear to potential buyers.
Be Open to Feedback and Adjustments
If you’ve been showing your home but haven’t received offers, ask your estate agent for feedback from previous viewings. Buyer feedback can provide insights on what’s turning people away. Use this information to make necessary changes, such as adjusting the price or improving a specific area of the home.
By following these 10 tips, you can improve your property’s chances of selling, even if it’s been on the market for a while. It takes persistence and attention to detail, but with the right approach, you’ll be able to attract the right buyer and complete your sale.
Need more help? If you think these tips aren’t enough, take a look at your other blog posts or get in touch with House Seller Help!
